1899 Blog

Cycle & Carriage Bintang, in conjunction with Mercedes-Benz Malaysia, rolled out the world’s first Mercedes-Benz Discovery Learning Programme in Petaling Jaya, Malaysia, in August 2018. Mr Wilfrid Foo, CEO of Cycle & Carriage Bintang, spoke about how the event was conceptualised: “We understand the advanced technology within a Mercedes-Benz vehicle and the all-encompassing customer service support system surrounding it may seem overwhelming to customers. This is why Cycle & Carriage sees the importance of a personalised approach through the Mercedes-Benz Discovery Learning Programme. Mercedes-Benz Malaysia have crafted it specially to help our customers get better acquainted with their vehicles and receive assurance of our capabilities in handling their technically advanced Mercedes-Benz vehicles.” At the event, globally certified Cycle & Carriage product experts provided an in-depth demonstration of advanced features such as the Park Assist and Hold functions to more than 150 car owners. Following that, our service advisors covered the pre-safe and safety features. Information on our extensive aftersales services and wide network of repair facilities was also provided, ensuring the needs of both customer and car are well cared for. Adopting a similar approach in Singapore, 60 new Mercedes-Benz GLA owners were invited to a Customer Learning Night at the Mercedes-Benz Center in October 2018. We had the honour of having Mr Andreas Roehl, Accident Management Specialist from Daimler AG, to take the group through the safety features of a Mercedes-Benz GLA. Some owners had the privilege of working with the ultra-high-strength steel, integral to the GLA. Our detailed and personalised approach in explaining these driving and safety features helps drivers to comprehend and optimise their vehicles. As Mr Foo puts it: “Every Mercedes-Benz vehicle is a masterpiece. Our passion at Cycle & Carriage is to match this masterpiece and its owner with the best care and customer experience. This is how we fulfil our brand promise of delivering exceptional journeys.”

Creating memorable experiences for our customers is core to the Cycle & Carriage brand promise of delivering exceptional journeys. Over a weekend in September 2018, our Mitsubishi team brought car owners and their families on a fun-filled road trip. Over three days, our customers had the opportunity to test the capabilities of their Mitsubishi vehicles as they navigated the rolling hills of Cameron Highlands. The community of Mitsubishi owners enjoyed socialising during their getaway, as they visited a tea plantation and a strawberry farm en route, and even indulged in a traditional charcoal steamboat feast.

Some 80 new KIA Cerato owners enabled Cycle & Carriage Kia to reach another milestone. A delivery event in August 2018 marked the biggest mass car delivery ever in the 18 years of Kia’s presence in the Singapore market. Orders for the Cerato were placed even before it was officially launched at the showroom. To show our appreciation for the tremendous support from our customers, we invited the buyers and their families to Marina Bay Sands, where each Cerato was personally presented to its new owner. Earlier in May 2018, our brand principal, Kia Motors Corporation, presented Cycle & Carriage Kia with the “Good Partnership Award” during the Kia Global Distributor Convention. The faith our customers and partners place in us drives us to continue delivering exceptional journeys.

Cheers filled the atmosphere when 200 football fans comprising our customers, partners and media attended the screening of the 2018 World Cup Final at our Mercedes-Benz City Store @ TREC. “Malaysians simply love football and we enjoy crafting unique experiences like this because it gives us the opportunity to engage with our customers on a more personal level,” said Cycle & Carriage Bintang CEO, Mr Wilfrid Foo. “The sport definitely brings together people of all generations and backgrounds. We look forward to building on this relationship which is the bedrock of our brand promise; providing our customers an exceptional journey every time they come into contact with the brand,” It was a lively atmosphere during the match between France and Croatia with the crowd rooting enthusiastically for their chosen team. Adding to the night’s excitement were football juggling challenges, pop quizzes, PlayStation 4 football games, and lucky draws for exclusive Mercedes-Benz merchandise.